Projection for Aristocrat’s Profits Fall Short

Whenitcomestopokermachinedevelopment,Aristocratisatthetopofitsgame。

Thepokermachinedeveloperhasworkedhardfor50yearstogetanear-monopolyontheAustraliangamblingmarket。

However,thingsdonotseemtobegoingaswellasplannedforthefamedgamingoperator,ashalf-yearprofitsfor2012havefallenshortofthecompany’spredictions。

Aristocrathadoriginallyseenanencouragingresulttostarttheyear。

Thecompany’sprofitsjumpedfrom$30millionto$33million,andanalystsbelievedthattheupwardtrendwouldcontinue。

However,thishasnotbeenthecase–whileprofitswereprojectedtoreach$39millionbytheendofJuly,Aristocrat’sprofitsinsteaddroppedbyadisappointing11%。

Overthecourseofthepastyear,Aristocratsonlinedivisionhascontributedgreatlytoitsprofits。

Thecompanysonlinepokiesandmobilegameshavehelpedtoboostrevenue,butitdoesnotseemtobeenough。

Itseemsthattheeconomyistoblame,despiteAristocrat’sreassurancethatitwouldnothaveaneffectonitsforecastedoutcome。

Now,thecompanywillhavetore-evaluate。